When Petram engages with a client, we typically go through a series of discovery questions in order to better understand where their data is coming from, how it is stored, and how they are using it. This allows us (and them) to create a plan for data optimization that will eventually help fuel their marketing decisions. Following are a few things to consider when looking at your own customer and marketing data.

Most businesses know that marketing is essential to bring in new customers and revenue. As long as there has been something to sell, there have been ideas on how to market that product or service to people. However, ideas aren’t enough any more.